Developing products and services that respond to the often surprisingly complex and contradictory needs of the construction
industry isn't easy. It takes first-hand, in-depth knowledge of the design, construction, and sales process to get “beyond the
obvious” and develop actionable information to support client decision making.

With nearly 20 years of experience working for and with builders, trade contractors, architects, engineers, building officials, trade
associations, and building product manufacturers, we have the perspective needed to identify the variables crucial to your
business, including:

Key decision makers

Drivers for change

Barriers to entry

Unmet needs

State-of-the-art technologies

Competition

Relevant technical, building code, and regulatory issues