Various energy modeling, financial and life-cycle analysis tools can be used to help clients make fact-based decisions rather than getting caught in the greenwashing wave.
+ Qualitative approaches are used in early phases of projects to understand attitudes, motivations, perceptions, and beliefs. This type of learning is best approached through focus groups or in-depth and telephone interviews.

+ Quantitative research is used later in the latter phases of projects to learn things like what, when, how often, and how much. Techniques include surveys, conjoint analysis, pricing studies, attribute analysis, customer satisfaction, and market segmentation. The scope can range from a small convenience sample to a broad, statistically representative study.

+ Energy, the environment, and sustainability are often central to our work. Various energy modeling, financial and life-cycle analysis tools can be used to help clients make fact-based decisions rather than getting caught in the greenwashing wave.

+ While we are often thought of for our work in the building and construction industry, we have also served clients in other industries including:

  • Advertising concept testing
  • Agriculture
  • Automotive
  • Chemical
  • Forest products
  • Forestry
  • Furniture
  • Personal care products
  • Recreation
  • Retail consumer goods
  • Textiles
  • Trade associations
+ Capabilities

  • Business plan development
  • Branding
  • Concept testing
  • Grant and proposal writing
  • Ideation
  • Marketing research – primary and secondary
  • Meeting facilitation
  • Project management
  • Quality auditing
  • Quality assurance planning
  • Strategic planning
  • Surveys
  • Technical writing
  • Time and motion productivity analysis
  • Training and workshop development